3 Key Takeaways from Build The Foundation For Your Real Estate Business

When building your own business and becoming an entrepreneur, there are three steps you can take to ensure growth and sustainability. After 16 years in the real estate business, Ryan Wilson, owner of Wilson Group has mastered these skills and passed them down to new agents at his Lunch & Learn. You can learn them too to benefit your own business, whether you’re in real estate, sales, or any other entrepreneurial career. 

“As an entrepreneur and business owner, it is important to be humble enough to always know there’s more to learn,” said Ryan. 

With these three simple steps, drive, and discipline you will push your business ahead to build foundations that last, ensure growth beyond just skill, and will take your business to the next level.  

3 Key Takeaways from Build The Foundation For Your Real Estate Business

1. Set Goals

A Harvard Business study revealed that 83% of the population does not have goals, 14% have a plan in mind, but do not write them, and 3% of people have goals written down. The study also found that 14% who have goals are 10 times more successful than those without goals. 

“Dream big — but remember dreams without goals are just dreams, and they ultimately fuel disappointment." - Denzel Washington 

To achieve these goals, you need to apply discipline and consistency. Failing to prepare is to prepare for failure. As a team, we create annual goals and then break them down quarterly, three professional goals, and one personal goal because in reality professional and personal mesh together. We then hold each other accountable, to ensure we are meeting those goals and are getting the encouragement that we need. 

2. Establish Habits That Are Consistent

When breaking down your goals, to make sure they are SMART, it is important to establish habits to help you reach them, and stay consistent. Activity is what feeds your pipeline and keeps your business consistently growing. By taking your big goal for the year, and creating “micro” goals that you consistently stick with daily or weekly, creating habits, in the long term it will help you reach your goal. These habits need to be small enough that they are attainable and you can do consistently. 

Another trick to help you stay consistent on your goals and habits is to have them in a spot where you can look at them every day, hold yourself accountable, and remind yourself to take action daily to achieve your goal.

“Habits fair exceed skill, BIG TIME,” said Shant. 

3. Build Relationships

In order to be successful in this business, you must build and maintain relationships. Using customer relationship management (CRM) will help you stay on top of clients and customers because you cannot rely on yourself to do that on your own. 

You need a tool to keep your clients and sphere of influence, (friends, family, co-workers, etc.) information up to date, and orderly, easily track conversations, and where they’re at in the process of life, (where they went to college, grew up, kids, married, job title, company, favorite x, y, and z). 

Keeping track of this helps you deepen your relationship, building trust and loyalty. It is proven that you can directly correlate the number of people in your database and the number of “touches” or relationship-building to the number of sales. 

“You need to be the first person someone thinks of when they are ready to buy or sell their home,” said Ryan. 

“One of my biggest learning experiences early in my career was when my friend did not use me for finance because he did not understand what I did,” said Shant. “It was a big learning curve for me to remind people what I do. It has to be consistent and current so that way they think of you when it comes time,” said Shant. 

Want to learn more about our business development processes, and how you can implement them in your industry? Reach out to Ryan to schedule a call!